Tribal Inc. - Decentralized Marketplace for Game Asset Acquisition

Tribal Inc. - Decentralized Marketplace for Game Asset Acquisition

At a glance
  • Team Collaboration: Collaborated with 2 teammates to design a platform for game asset acquisition.

  • Asset Management: Created a centralized library integrated with development tools to streamline workflows.

  • Teamwork Features: Introduced shared workspaces, version control, and real-time commenting.

  • User Research: Conducted user interviews and card-sorting to align the platform with user needs.

  • Security & Usability: Balanced security with two-way authentication and smooth onboarding to reduce drop-off.

At a glance

  • Team Collaboration: Collaborated with 2 teammates to design a platform for game asset acquisition.

  • Asset Management: Created a centralized library integrated with development tools to streamline workflows.

  • Teamwork Features: Introduced shared workspaces, version control, and real-time commenting.

  • User Research: Conducted user interviews and card-sorting to align the platform with user needs.

  • Security & Usability: Balanced security with two-way authentication and smooth onboarding to reduce drop-off.

Role

Role

UI/UX Designer

Tools

Tools

Figma, Miro, Google Suite, Maze

Design Team size

Design Team size

3

Project Duration

Project Duration

8 months

Project Overview

Project Overview

Project Overview

The Decentralized Marketplace is a platform designed to address the challenges game creators face in acquiring and integrating diverse game assets. By providing a user-friendly interface, the platform streamlines the entire process, allowing developers to focus on creating unique and immersive gaming experiences. As a UI/UX Designer on a team of three, I was responsible for designing key pages, including login, account creation, verification, payment, search, and team collaboration functionalities.

The Decentralized Marketplace is a platform designed to address the challenges game creators face in acquiring and integrating diverse game assets. By providing a user-friendly interface, the platform streamlines the entire process, allowing developers to focus on creating unique and immersive gaming experiences. As a UI/UX Designer on a team of three, I was responsible for designing key pages, including login, account creation, verification, payment, search, and team collaboration functionalities.

Challenge: Fragmented Game Asset Acquisition

Challenge: Fragmented Game Asset Acquisition

Challenge: Fragmented Game Asset Acquisition

The fragmented landscape of game asset acquisition often disrupts developer creativity and efficiency. Game creators need help finding, organizing, and integrating assets from multiple sources, leading to wasted time and effort. This problem results in disrupted workflows and can ultimately hinder the creative process. Our task was to design a solution that simplified the asset acquisition process, provided seamless integration with development tools, and offered collaboration features to support developers working in both individual and team settings.

The fragmented landscape of game asset acquisition often disrupts developer creativity and efficiency. Game creators need help finding, organizing, and integrating assets from multiple sources, leading to wasted time and effort. This problem results in disrupted workflows and can ultimately hinder the creative process. Our task was to design a solution that simplified the asset acquisition process, provided seamless integration with development tools, and offered collaboration features to support developers working in both individual and team settings.

Solution

Solution

Solution

The Decentralized Marketplace offers a one-stop solution for game creators, providing a centralized library of diverse assets, seamless integration with development tools, and built-in collaboration features. This structure allows developers to find, organize, and integrate game assets more effectively, enabling them to focus on crafting immersive game experiences.

The Decentralized Marketplace offers a one-stop solution for game creators, providing a centralized library of diverse assets, seamless integration with development tools, and built-in collaboration features. This structure allows developers to find, organize, and integrate game assets more effectively, enabling them to focus on crafting immersive game experiences.

Key Design Features

Key Design Features

Key Design Features

Centralized Asset Library

Consolidates diverse game assets on a single platform for easy access and management.

Consolidates diverse game assets on a single platform for easy access and management.

Seamless Integration

Compatible with popular game development tools, reducing friction in the asset workflow.

Compatible with popular game development tools, reducing friction in the asset workflow.

Collaboration Features

Supports teamwork and collaboration with shared workspaces, version control, and real-time commenting.

Supports teamwork and collaboration with shared workspaces, version control, and real-time commenting.

Design Process & Strategy

Design Process & Strategy

Design Process & Strategy

Low-Fidelity Wireframes

To ensure a streamlined design and promote user interaction within the platform, I created low-fidelity wireframes for essential pages, including login, account creation, verification, payment, search, and team collaboration functionalities. These wireframes focused on the core layout and structure, allowing for rapid iteration and early feedback from team members.

To ensure a streamlined design and promote user interaction within the platform, I created low-fidelity wireframes for essential pages, including login, account creation, verification, payment, search, and team collaboration functionalities. These wireframes focused on the core layout and structure, allowing for rapid iteration and early feedback from team members.

Medium-Fidelity Mockups

I designed medium-fidelity mockups for the team collaboration section that prioritized user familiarity and security. Drawing inspiration from established e-commerce platforms in the online gaming industry, I focused on creating seamless login and two-way authentication processes. The goal was to ensure a smooth user experience while maintaining robust security measures, which are critical for protecting sensitive developer data.

I designed medium-fidelity mockups for the team collaboration section that prioritized user familiarity and security. Drawing inspiration from established e-commerce platforms in the online gaming industry, I focused on creating seamless login and two-way authentication processes. The goal was to ensure a smooth user experience while maintaining robust security measures, which are critical for protecting sensitive developer data.

High-Fidelity Prototype

  • Login

    Log into your account with ease and simplicity.

  • Create an Account

    Effortlessly access the platform and create an account to unlock the full potential of the Decentralized Marketplace.

  • 2-Way Factor Authentication

    Keep your account secure with a robust 2-way authentication method, ensuring peace of mind.

  • Payment Page

    Choose from a variety of secure payment options to complete your asset purchases with ease.

  • Advanced Search

    Find the assets, team members, and projects you need quickly and efficiently using the platform's powerful search functionality.

  • Collaboration & Project Management

    The built-in team page facilitates seamless communication, progress tracking, and team collaboration, eliminating the need for external tools.

  • Login

    Log into your account with ease and simplicity.

  • Create an Account

    Effortlessly access the platform and create an account to unlock the full potential of the Decentralized Marketplace.

  • 2-Way Factor Authentication

    Keep your account secure with a robust 2-way authentication method, ensuring peace of mind.

  • Payment Page

    Choose from a variety of secure payment options to complete your asset purchases with ease.

  • Advanced Search

    Find the assets, team members, and projects you need quickly and efficiently using the platform's powerful search functionality.

  • Collaboration & Project Management

    The built-in team page facilitates seamless communication, progress tracking, and team collaboration, eliminating the need for external tools.

User Research & Analysis

User Research & Analysis

User Research & Analysis

Our team collectively conducted nine user interviews to gain insights into user needs, preferences, and pain points. This research identified common issues developers faced when acquiring and integrating assets. My team and I facilitated a card-sorting session to understand how users categorize and prioritize different types of game assets. This exercise informed the structure and navigation of the platform, ensuring that it aligned with user expectations.

Our team collectively conducted nine user interviews to gain insights into user needs, preferences, and pain points. This research identified common issues developers faced when acquiring and integrating assets. My team and I facilitated a card-sorting session to understand how users categorize and prioritize different types of game assets. This exercise informed the structure and navigation of the platform, ensuring that it aligned with user expectations.

Competitive Research

Given my limited experience in the gaming industry, I conducted competitive research to understand existing standards and typical workflows. I analyzed several platforms to identify industry norms and incorporated these findings into our design approach to ensure the platform would meet user expectations.

Given my limited experience in the gaming industry, I conducted competitive research to understand existing standards and typical workflows. I analyzed several platforms to identify industry norms and incorporated these findings into our design approach to ensure the platform would meet user expectations.

Challenges and Adaptations

Challenges and Adaptations

Challenges and Adaptations

Limited Experience in the Gaming Industry

As I was not familiar with the gaming industry, I needed to learn quickly to ensure that my designs met user expectations.

As I was not familiar with the gaming industry, I needed to learn quickly to ensure that my designs met user expectations.

  • Adaptation: I created a mood board and a set of design patterns based on competitive research. This helped align our design approach with industry norms while incorporating user feedback to maintain usability.

Adaptation: I created a mood board and a set of design patterns based on competitive research. This helped align our design approach with industry norms while incorporating user feedback to maintain usability.

Balancing Security and User Experience

Integrating robust security features such as two-way authentication without compromising user experience was a challenge. During the design of the login and account creation flows, I focused on maintaining a balance between security and ease of use.

Integrating robust security features such as two-way authentication without compromising user experience was a challenge. During the design of the login and account creation flows, I focused on maintaining a balance between security and ease of use.

  • Adaptation: I adopted a step-by-step process with clear visual guidance and ensured that each interaction was smooth, reducing the potential for user drop-off during account setup and verification.

Adaptation: I adopted a step-by-step process with clear visual guidance and ensured that each interaction was smooth, reducing the potential for user drop-off during account setup and verification.

Personal Growth and Learnings

Personal Growth and Learnings

Working on this project allowed me to enhance and sharpen my skill set in various areas:

Importance of User Research

The insights gained from user interviews and card-sorting sessions were crucial in creating a design that resonated with the target audience. This project reinforced the value of grounding design decisions in research

Collaboration and Teamwork

Working within a small team requires strong collaboration and communication. Each of us took ownership of different pages, but we frequently came together to review and align on design decisions, ensuring a cohesive final product.

Adaptability and Learning

This project pushed me to quickly adapt and learn about a new industry. By conducting competitive research and seeking guidance from industry professionals, I was able to deliver designs that met user needs and aligned with gaming industry standards.

Personal Growth and Learnings

Working on this project presented several growth opportunities for me:

Team Leadership

Leading a team of eight designers for the first time taught me the value of creating an inclusive environment and encouraging open communication. This experience strengthened my ability to foster a collaborative and supportive team culture.

Adapting to Change

I learned how to effectively manage task redistribution and maintain project momentum, even when facing fluctuating team sizes and shifting requirements.

Expanding Skillset

The project allowed me to refine my problem-solving abilities by balancing technical considerations and user experience in every design decision.

Importance of Setting Boundaries

Establishing clear boundaries and managing client expectations helped me prevent scope creep and maintain focus, a lesson I’ve carried forward to subsequent projects.

Mentorship and Personal Fulfillment

Supporting designers who were new to Figma through workshops and hands-on guidance was one of the most rewarding aspects of the project. Observing the team’s growth and development reaffirmed my belief that mentorship is about nurturing confidence, building skills, and creating a safe environment where everyone can learn and contribute meaningfully.

Reflection and Future Opportunities

Reflection and Future Opportunities

Reflection and Future Opportunities

The designs were implemented and developed for the marketplace, introducing me to the fascinating world of the gaming industry and its unique standards. This experience provided valuable insights and broadened my understanding of the field.

One area I’m focusing on is enhancing color contrast to support accessibility. Strong contrast is vital for users with color blindness or visual impairments, and I’m committed to ensuring future designs are more inclusive and user-friendly.

The designs were implemented and developed for the marketplace, introducing me to the fascinating world of the gaming industry and its unique standards. This experience provided valuable insights and broadened my understanding of the field.

One area I’m focusing on is enhancing color contrast to support accessibility. Strong contrast is vital for users with color blindness or visual impairments, and I’m committed to ensuring future designs are more inclusive and user-friendly.

Annahi Paez © 2023.

Annahi Paez © 2023.

Annahi Paez © 2023.